Automation guide
How to automate replies to Instagram ad comments
Reply to every comment on your Instagram ads with an automatic DM. Set it up for all ads or one ad, and turn paid reach into leads and orders.
By the FandomFlow team · Updated · 5 min read
The problem with ad comments
Ads bring comments from people who don’t follow you yet — often “price?”, “link?” or “available in my size?”. They’re high-intent, but they arrive in bursts, and replying by hand means many go unanswered.
Set it up
- 1
Connect the Instagram account your ads run from.
- 2
Optional: connect your Meta ad account so you can choose ads by name.
- 3
Create an automation with the comment on ad trigger — every ad or one specific ad.
- 4
Add keywords, or reply to every comment.
- 5
Send product cards, a lead form or a checkout link, and add a public reply.
Tips
- Mention the keyword in the ad’s caption and creative.
- Use a different flow per ad to test offers.
- Route big orders to your team with a quick reply like “Talk to us”.
See the overview on ad comment automation.