Growth guide
Collect leads from Instagram DMs with lead forms
Capture names, emails and phone numbers inside Instagram DMs with automated lead forms, then follow up from a CRM — without sending people off Instagram.
By the FandomFlow team · Updated · 5 min read
Why collect leads in the DM
Every extra page between interest and sign-up loses people. A lead form inside the DM asks for details right in the conversation they started — no landing page, no new tab.
Build a DM lead form
- 1
Create an automation with a comment, DM or story-reply trigger.
- 2
Add a lead form step with up to 5 fields: name, email, phone and your own questions.
- 3
Add a thank-you message with the freebie or next step.
- 4
Switch it on. Answers land in Leads with a status you can update.
Lead forms are available on paid plans — see pricing.
Qualify with quick replies
Before the form, ask one question with quick replies — “Are you a beginner or a pro?” — and branch the flow. Beginners get the free guide; pros get a call booking link.
Follow up from the inbox
Leads link to contacts in the shared inbox and CRM. Tag them, assign them to a teammate, leave notes and set reminders so no hot lead goes cold.